Social Media for the non-geeky

I've made an interesting discovery over the last few weeks.

1. Most business people have little idea what social media could do for them. 
2. If they do know, they don't know where to start.

Some geeks do, and so do some Marketing Professionals, but to most of the business world social media = alien and threatening.

So today I am trying out an experiment. I'm meeting my accountants - a firm called MurraYoung. I've been a client of theirs since they started up, and I've known one of the partners since the 80s.

They want to know more about how I use social media for my new start-up, and I'm hoping to identify ways in which their business can benefit from some extra exposure via twitter, FaceBook and Google+.